Industry Links

Why Marketers Are Returning to Traditional AdvertisingPundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter, the decline in third-party cookies, and more.

Tech giants have gutted publishing. Now digital fatigue is giving print a new lease on lifeReaders still love the feel of turning pages in their hands.

The Future of Marketing has Businesses Returning to Print - Retail TouchPointsIn the last 20 years, we have seen massive shifts in marketing dollars from print advertising to digital. Newspaper and magazine ads were replaced with online banners, and radio and television shifted from having limited competition to virtually unlimited competition from the internet and social media channels. However, trends have a way of coming back. […]

The Return of Print! My word for 2024: Analog. After a year figuring out generative AI, we're going to see those practices put into use in 2024.

Council Post: 11 Types Of Businesses Seeing Great Results With Print Ads In 2023The power of print advertising may not be what it once was, but print ads are still a potent way for companies in certain industries to reach niche audiences.

Page updated

Google Sites

Report abuse